daring to be different - the System Audio history

It was the year 1984. At that time loudspeakers had to be gigantic and technically complicated. This was when System Audio introduced its first loudspeaker, and the press was amazed and wrote: ”This loudspeaker sets new standards”. But this loudspeaker was not like all the others, because it was a compact speaker with big sound. A loudspeaker that was created in fascination of excellent sound – and not just technology. A loudspeaker that showed a new way.

a company with soul

It was Ole Witthøft, who founded System Audio A/S back in 1984. For a long time he had been looking for some really good loudspeakers and as a musician he knew how music should sound. Ole explains: ”There were no loudspeakers that could reproduce the music in a live way. Most of them sounded boring. If you do not hear the details of the sound or sense the feeling because the reproduction is too poor, then you will never experience how exciting music can be. I wondered why the loudspeakers were competing about the best technical specifications when it is the sound that matters”